"Google’s mission is to organize the world‘s information and make it universally accessible and useful."
Wait one second. That doesn't sound entirely correct. I feel like there may be something missing from this puzzle. So let me get out my dad's Jr. Spy Kit from 1959, bust out the Secret Solution (lemon juice) and squirt it over the mission statement to solve this
"...and make billions of dollars with placing advertising on our organized information."
Google started out with their current mission statement in mind. The founders upset with current search engines came up with a better way to organize the information on the web and they developed a format and technology that led people to develop some comfort with going to Google, and in the end some "brand loyalty".
However there was no money in having a free search engine that millions used. The money came with advertising. Therefore, early on in their history Google became an "advertising" company as well. As time went on, Google would take another web idea, improve on it, add some Google flair to it, and give it out for free. From chatting, to e-mail, to maps, to documents, Google has redefined the Internet and created an enormous network of users. Their popularity and power can be seen with the almost genericized statement of "Google It" becoming a part of almost everyone's daily lives.
In the case of directly selling cellular phones, Google should look to their invisible mission. Advertising and Information. They are not products. They don't sell email, search engines, or chatting.
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